The workout that started it all -
Reborn for the next generation of strong women.
The workout that started it all -
Reborn for the next generation of strong women.
We’re not just back — we’re ready.
Welcome to the next generation of Curves.
Curves was the first to introduce the 30-minute workout, a true biohack before “biohacking” was even a word. We sparked the first boutique fitness movement for women, creating a space where strength, science, and sisterhood came together.
With over 6 million dollars in clinical research backing, we remain the most scientifically validated women’s fitness program in the world.
Like all the greats, we’ve seen our valleys, but it’s what we do next that defines us. We’re stepping forward into a new era
Will you join us?
Reasons to love curves
Hear from our cherished club owner, Jodie
Own a Curves:
Simple Business Model
Get started quickly with our simple, easy-to-learn business model and low cost of entry.
Broad Market Appeal
Curves 30-minute total body workouts are fun, fast, and effective – appealing to women of all ages and fitness levels.
Strength of System
Operational training, software, marketing materials, and expert business support to help you run your business.
Become your own boss and leave a lasting impact on your community!
Starting your own Curves Club is easier than you may think. With our established women’s fitness club, you can enjoy the benefits of being a part of an expansive global franchise network while running an independent business with local impact. Plus, we will provide you with the tools to get started and keep you on track with ongoing training and support.
The Movement is Growing — Fast.
Curves is stepping into a bold new era — and the results speak for themselves. A fresh new look. Innovative technology. A major step into wellness with retreats, dynamic online nutrition support, real-time heart rate tracking, and body composition tools — all rooted in the strength of our global success.
Over the last year, we’ve reignited our business — with unit-level results up 200%, passionate owners thriving, and women everywhere still asking for Curves in their community.
But this next chapter? It’s about the right people leading the way. That might be you.
We’ve waited to open this door, intentionally. We’ve learned. We’ve rebuilt. We’re stronger than ever.
This includes an exclusive opportunity for those ready to be part of our Founding 100 — a group focused on multi-unit development with special financial advantages.
Hear from our CEO about the exciting future!
OUR COMMUNITY:
Our local owners are the lifeblood of Curves - join our thriving community
Hear from our Owners
Marie
Mooresville, NC
"There's a lot of freedom in being a business owner and having a great team. We can work together and still have my own life, I'm not stuck to that 9-5."
Caroline
Wytheville, VA
"I've never been a business owner so there was a lot i had to learn. But the good news is as soon as you decide to even think about buying a Curves you've got someone there."
Lesli
Oceanside, CA
Curves 30-minute total body workouts are fun, fast, and effective – appealing to women of all ages and fitness levels.
Take the first step!
We're looking for passionate future club owners in the US, Canada, New Zealand and Australia
If this sounds like you, register your interest below to get started.
The world needs more strength, more leaders, more places where women can thrive — maybe you’re part of that story.
Still got questions?
We'll answer all your questions in our first phone call with you, but if you'd like to just ask questions first, you can:
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